Innovation. Sophistication. Optimization.
Volkswagen Group of America, Inc. (VWGoA),a wholly owned subsidiary of Volkswagen AG, houses the U.S. operations of a worldwide family of distinguished brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen, as well as VW Credit, Inc.
THE CUSTOMER EXPERIENCE NEEDED A TUNE-UP
VWGoA has committed to one million units in sales by 2018. To support that strategy, it began an initiative to modernize and augment its existing order management and distribution (OMD) systems to integrate the full vehicle ordering system process.
With product customization trends and volume of car orders growing rapidly, it was evident that they needed to invest in a sophisticated technology solution to support communication with dealers and improve process flow. The existing vehicle ordering system required VW and Audi dealers to set up those orders using multiple applications and interfaces. Dealers had to engage in a time-consuming process of cross-checking and reconciliation to ensure that all aspects of their orders were properly configured across this disparate legacy solution.
This complex infrastructure was disjointed and required dealers to manually navigate their sales pipelines from forecasting, ordering, allocation, order management, distribution, and reporting. The result was a drawn-out process that impacted sales performance.
- Were siloed, inefficient, and featured redundant business processes
- Were disjointed and patch-worked
- Relied on widely varied technologies
- Lacked architectural vision and standards
- Were desktop-bound