Taking Your Brand to Market
Recognized as a pioneer of the modern supermarket, Giant Eagle has taken great pride in paving the way for the future of grocery shopping since 1918.
TIME TO RESTOCK THE ADVERTISING AISLE
Digital marketing offers unique opportunities to close the loop between advertising spend and on-the-ground results.
The large supermarket business is a highly competitive arena. Building and maintaining market share is, to a significant degree, dependent on customer loyalty to the brand. Giant Eagle recognized that differentiating the brand was a critical business priority, developing the emotion-driven My Giant Eagle Advantage campaign to tackle that challenge head on. Featuring brief video testimonials – from both consumers and Giant Eagle associates – the campaign was originally conceived for broadcast but was equally well-suited for repurposing online.